The post-pandemic shopper won’t merely expect greater sophistication in online purchases. Indeed, much as the workplace is expected to evolve into a hybrid format as restrictions life, with time split between the office and home, so too will consumers expect a new seamless buyer journey between online and offline retail.

They’ll expect consistency of experience and execution whether shopping on their high street or online. They’ll expect digital technologies to complement their experience as they browse bricks and mortar stores. They’ll be looking for a variety of flexible options as regards delivery or collection. In short, they’ll expect to move friction-free between all physical and digital platforms.

Learn how to meet this demand in our ebook covering:

  • unified commerce
  • composable enterprise
  • business agility
  • future-proofing retail

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