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24 Jan

Retail facial recognition and eye tracking the next tech wave, maybe

Tech Target Customer Experience

Author: Alex Musto

Jon Hughes, EVP of REPL, recently spoke with TechTarget to discuss whether he thinks facial recognition and eye tracking are the next retail tech wave.

Stores and restaurants are testing retail facial recognition technology to help speed up checkout and ordering, users and vendors said at the recent NRF 2020 Vision: Retail’s Big Show. Eye-tracking software helps retailers improve user interfaces on e-commerce sites as well as in physical stores, influencing the planograms that map product placement on store shelves.

“I think there’s a massive opportunity, but there’s a leap of faith needed. Taking that leap of faith is really hard for some organizations, but the technology’s there.”

Jon Hughes, EVP of REPL

To read the full article, click here

TechTarget facial recognition
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