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Savvy-shoppers wise up to discounting trend
Mike Callender, Executive Chairman of REPL, recently spoke with Retail Technology Review about our recent research of 1000 consumers. From this research, 61% of respondents say their shopping habits have changed over the past five years with discounting (21%) being recognised as one of the biggest changes. Although traditionally retailers limited discounting to specific periods, it is now common year-round. However, as awareness of this trend increases among consumers, many are becoming much savvier about their purchases, even going as far as being put off making a purchase.
“According to our research, 31% of people who buy during discounting periods specifically wait for the sales to do so. This is just one of the ways that the culture of year-round discounting is harming high street brands as it is leading to missed sales with consumers not purchasing products they don’t feel are reduced enough – much less full-priced items.”
Mike Callender, Executive Chairman of REPL
To read the full article, click here