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UK shoppers ‘reluctant to give up data despite valuing personalisation’
Half of UK consumers are unwilling to share their personal data with retailers over concerns about how this is being used, with those aged over 55 revealed to be the least willing to provide any data (56 per cent), according to REPL Group.
The retail IT consultancy and technology firm surveyed 1,000 consumers across a range of age groups – varying from 18 to over 65 – finding that despite this reluctance of sharing data, 24 per cent said they would be drawn to those retailers that provide personalised in-store offers.