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‘Short-term discounting isn’t the answer to the high street’s problems’: study
Mike Callender, Executive Chairman of REPL, recently spoke with Internet Retailing about a study we recently conducted showing that short-term discounting isn’t the answer to the high street’s problems. The study found that while 31% wait for the sales in order to buy, 69% have been put off doing so – for a variety of reasons.
“According to our research, 31% of people who buy during discounting periods specifically wait for the sales to do so. This is just one of the ways that the culture of year-round discounting is harming high street brands as it is leading to missed sales with consumers not purchasing products they don’t feel are reduced enough – much less full-priced items.”
Mike Callender, Executive Chairman of REPL
To read the full article, click here